Prediction 3: VR will revolutionise retail On the subject of virtual, Virtual Reality has been forecast to take off in retail for a while now – Fortune predicted big things in 2015, while others now suggest that 2017 is in fact the year for VR. I am sceptical. There’s no doubt that that VR can be a great gimmick at trade shows; we’ve used it ourselves to show consumers and our clients what we do and how we deliver their parcels, but that doesn’t mean that it’s revolutionising retail. The most practical example I’ve seen is from Payscout, a global processing provider, which launched the world’s first VR payment application with Visa in June. This allows you to put your smartphone in a VR headset, experience the shop virtually and select and purchase items using the card details that are stored on your phone. The app currently only features one shop, but definitely has potential. For me, however, the main problem with VR is still the fact that it relies on consumers owning – and wearing – cumbersome headsets. Until that changes, it will remain a gimmick. Prediction 4: Consumers will expect even faster delivery With same-day delivery as an option, it’s difficult to say how delivery could get any faster. Nevertheless a key prediction by PCA Predict this year centred around consumers wanting quicker and more efficient delivery. In my view, same-day deliveries may not hold up for much longer.
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